What term refers to the company or product name given to a medication or product?

The term that refers to the company or product name given to a medication or product is the trade name. This name is also known as the brand name and is often marketed by the specific manufacturer. It is typically more memorable and appealing than the generic name, which is the chemical name or the name of the active ingredient based on its chemical structure. The trade name is important for branding and recognition within the marketplace.

For example, a medication might have a trade name that distinguishes it from similar drugs and also emphasizes the branding strategy of the company that produces it. This name is protected by trademark laws, and it is often used in advertisements and promotional materials to create consumer familiarity and trust. Understanding trade names is crucial in healthcare because they can vary significantly between different manufacturers, even if the active ingredient is the same.